We’ve changed our identity, when that happens it typically warrants a new name. It’s my pleasure to formally introduce you to SlothFit! This is the most sustainable and enjoyable pursuit of virtuous fitness which prioritizes safety, consistency, education, peacefulness and serenity. We look to break away from antiquated fitness paradigms like “pain is weakness leaving the body,” and instead encourage our members to do what feels right. “Get comfortable being uncomfortable” too often gets misinterpreted as “just be uncomfortable all the time,” completely neglecting the “get comfortable” part. It doesn’t have to suck, it doesn’t have to hurt, fitness shouldn’t be an abusive relationship. We accomplish this through specifically grooming our coaches to coach the people first and the body second, constantly working to improve experience because the more a person enjoys something the more likely they are to consistently do it. We have also shifted from conventional CrossFit programming, moving toward conjugate method work with an emphasis on strength and conditioning rather than high skill barbell and gymnastics biases. We still give plenty of space for competitive and high skill athletes to move up the continuum but we allow each person’s progression in competitive fitness to be an opt-in rather than an opt-out. Wherever you’re going in your fitness journey, you’re not getting there today. Slow down, be strategic, play the long game, and enjoy the process. We are calling all sloths to follow us down this road to happier, healthier relationships with our wellness and sense of self.